---
metadata:
- name: generator
content: Diplodoc Platform v5.64.0
alternate:
- https://mobi.yandex.com/support/direct/en/efficiency/price.md
- https://mobi.yandex.com/support/direct/ru/efficiency/price.md
- https://mobi.yandex.com/support/direct/tr/efficiency/price.md
- https://mobi.yandex.com/support/direct/zh/efficiency/price.md
- href: https://mobi.yandex.com/support/direct/en/efficiency/price.md
type: text/markdown
title: Markdown version
- href: https://mobi.yandex.com/support/direct/en/llms.txt?revision=r21929967
rel: describedby
title: Price in ads — Yandex Direct
description: 'How to add a product or service price to your ad: specify the price and old price, and use the ''starting at'' or ''under'' prefixes. Price increases CTR and is mandatory for the product gallery. Bulk price management.'
---
> **Documentation Index:** Fetch the complete configuration index at https://mobi.yandex.com/support/direct/en/llms.txt?revision=r21929967
# Price in ads
Unified performance campaigns support adding prices for your products or services. Specifying the price and mentioning bonuses and special offers in the ad text helps you attract more of your target audience. Specifying a product price is required for combinatorial ads in the [product gallery](https://mobi.yandex.com/support/direct/en/product-gallery/about.md).
The setting can be used when the site has a small assortment of products or services and stable prices. Also, you can use it if your campaign is targeted at impressions on general queries, and it's important for you to add price information to attract attention, e.g., indicate the minimum cost of services in the ad (“from 899 rubles”).
If you have a large product catalog that can't be updated manually, use a feed to generate [product ads](https://mobi.yandex.com/support/direct/en/unified-performance-campaign/create-product.md) in a unified performance campaign.
The price is displayed in the [Yandex Advertising Network](https://mobi.yandex.com/support/direct/en/general/yan.md) and the [product gallery](https://mobi.yandex.com/support/direct/en/product-gallery/about.md) in Yandex Search.
## Benefits of price in ads {#utility}
Our research shows that adding price details and information about promos and discounts can increase ad CTR by 1.5–3%, depending on the display device.
## How to add price {#add}
Price can be added when creating or editing ads. To do this, fill in the relevant field under **Price**. To emphasize savings on the offer, indicate the old price. If necessary, use the prefixes “starting at” or “under”. If you're specifying a price to serve the ad in the product gallery, don't add a prefix.
{width=500}{.border-yes}
All prices and currencies must match the information on the landing page.
## Group campaign management {#mass-change}
You can bulk add, edit, or delete prices in combinatorial ads in a unified performance campaign. On the **Campaigns** page, select the desired campaigns and go to their ads. Select several ads or the entire list. Click **Actions** and select **Prices in ad** from the menu.
In the **Prices in ads** window, fill out the **Price** field. If necessary, use a prefix. To highlight the comparative benefits of your offer, enter the old price. Click **Save**.
The new price will only be added to combinatorial ads in the unified performance campaign. If other types of ads were selected, the price is not added to them. You can check the changes on the **Ads** page in the **Price in ad** column.
#### Have questions? {#questions}
{% note alert %}
Our customer support can only assist you with campaigns linked to the username you are contacting us from. You can check your username by opening [ya.ru](http://ya.ru/) in another browser tab. Our team can access your data only when processing your request.
{% endnote %}
Scan the QR code or tap it to follow the link.
When choosing Telegram, please note that Yandex does not control or take responsibility for how third-party messaging apps store your data and chat history.
{% cut "Call" %}
You can contact us from 10:00 to 19:00 (UTC+3) by phone:
**Moscow**: [+7 495 139-91-93](tel:+74951399193)
**Russia**: [8 (800) 700-47-45](tel:88007004745) (toll-free within Russia)
To access campaigns, the customer service specialist will need your [PIN](https://mobi.yandex.com/support/direct/en/troubleshooting/pin-code.md).
{% endcut %}
{% cut "Leave a message" %}
{% endcut %}
